What subtle detail is added in advertising to increase the attractiveness of a poster?
Marketing
companies can use the power of the unconscious and the subtleties of our brain
to manipulate us and encourage us to buy their product.
Here is a little test to demonstrate:
Instinctively, if you had to designate
your favorite photo as quickly as possible, without thinking too much, which
one would you choose?
Here
are the two photos side by side:
If
you chose number 2 , you are like the vast majority of human
beings.
Why
?
Because the pupils of the eyes of the woman on the right are bigger than they are in the photo on the left.
Our
pupils dilate on certain drugs or when there is a sudden decrease in light. But
when someone likes what they see, when they feel positive feelings/attraction
to somebody, the pupils also dilate due to what scientists call the
"Sympathetic pupillary response."
As
human beings prefer to arouse be aroused rather than bored, their choice will
automatically more likely be the face on the right than on the one on the left.
Marketing companies often use this technique with phot-editing software on some to increase interest in their product, unconsciously.
The
human brain is fascinating, isn't it?
_Written by J. Trevor Woodhams, M.D. - Chief
of Surgery, Woodhams Eye Clinic